Less touristy than the beach of Levante, the beach of Poniente is the biggest beach of Benidorm. It extends on more than 3 km from the port to the hill of Tossal de la Cala at the level of the city center of La Cala. Fine sandy beach with all the equipments of an urban beach, it is more classic that that of Levante even if some skyscrapers reminds us of the specific architecture of Benidorm. The pedestrian promenade and its waterfront are less internationalized (or less in excess), we find more a classic resort of Spain with its many buildings without charm. The beach is magnificent, with fine sand, many equipments (first aid stations, mattress rentals, beach volleyball, well-equipped access…) a classic urban beach but that will suit most holidaymakers. West, the beach is larger and less frequented (we start to be a little far from the center of Benidorm). The animation is less important than on Levante, the atmosphere more family.